Tag Archives: bupa

Bupa announces major expansion in dentistry

Bupa has announced a multi-million pound investment to grow its dental business and become one of the largest private dental chains in the UK by 2015.

Bupa has operated dental centres since 1999 and currently looks after around 13,000 people in 11 centres. Bupa also insures or funds over 130,000 dental customers through dental insurance and cash-plans.

The healthcare group plans to add up to 50 additional private dental centres to its existing portfolio, increasing Bupa’s presence in dentistry by as much as five-fold.

Ruth Chesmore, Director of Dental Services, Bupa said: “Bupa has run a successful dental business in the UK for more than a decade and we want to build on this by opening a chain of dental centres in convenient city centre locations. We have been in the business of healthcare for over 60 years, and because we have no shareholders, we can invest the money we make into more and better healthcare. The private dental market has continued to grow in recent years and as one of the most trusted healthcare brands in the UK, we know that we have a good opportunity to provide more people with convenient, high quality, good value dental care.”

The private dentistry market is currently worth £2.4bn. The market is forecast to grow at 2.7%pa over the next 5 years* reflecting the greater numbers of patients visiting a dentist and accessing a wider variety of treatments.

The new Bupa centres will provide customers with high quality, affordable dentistry in major UK cities. They will be located close to where people work, with appointments available outside of traditional office hours.

Bupa dental centres are open to all and provide a wide variety of dental services from routine examinations to specialist treatments and cosmetic dental treatments, all led by experienced clinicians, working to the highest clinical standards and using the latest technology.

Bupa also offers a wide range of ways to pay, including pay as you go, great value dental insurance and 0% financing options.

Bupa already provides high quality healthcare and excellent customer service to over three million customers in the UK and oral healthcare is an important part of this. It has operated a successful chain of dental centres in Spain for the past 12 years serving over 650,000 customers with 81 dental clinics distributed throughout the country.

Owners of city based dental practices who are interested in working with Bupa should go to www.bupa.co.uk/sellingyourdentalpractice for more information.

Via EPR Network
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Bupa Puts Real People At The Heart Of New Health Insurance Campaign

Bupa has unveiled its latest TV advertising campaign to promote its new health insurance product, ‘Bupa By You’.

The multi-million pound, integrated, through-the-line campaign launched on 5 September and promotes the adaptable and affordable nature of ‘Bupa By You’.

The direct response TV advert, direct marketing and digital advertising have all been created by OgilvyOne.

Bupa By You‘ is a natural evolution of the brand’s ‘Helping You Find Healthy’ campaign launched earlier this year which demonstrated that healthy means different things to different people. The product meets this ambition by providing customers with the ability to personalise their insurance cover to best reflect their individual health needs, priorities and budget.

The campaign focuses on real people in real situations revealing them to be doing something that isn’t initially expected. This helps to demonstrate that ‘Bupa By You’ is adaptable and Bupa doesn’t make assumptions about its customers health insurance needs.

“‘Bupa By You’ is proof that health insurance doesn’t need to be one-size-fits-all,” commented Sue Moore, marketing and customer development director at Bupa Health & Wellbeing. “We have put the customer at the heart of the decision making process and the adaptable nature of the product reflects how we have listened to their needs.”

Annette King, Chief Executive, OgilvyOne, added: “This campaign demonstrates how Bupa is doing things differently – providing an adaptable product that meets individual customer needs. Our multi-platform approach allows us to communicate with customers on a very personal level.”

Media buying was undertaken by Carat.

Further information about Bupa By You can be found on Bupa’s website, with the new TV advert available on Bupa’s YouTube channel.The product is available for purchase by phone now and online from late September via www.bupa.co.uk/byyou

Via EPR Network
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Bupa Boosts Cancer Cover

In an industry first, Bupa, the leading international healthcare group, has announced plans to improve the quality of its cancer cover by no longer selling corporate health insurance schemes which feature overall cost or time limits for cancer treatment.

Cancer treatment costs increased sharply in 2005 and 2006 due to the introduction of new drugs. In response to the concerns this caused about rising costs, the health insurance market developed financial benefit caps and time limits to restrict financial exposure for client businesses.

However, experience has shown that these limits mean that patients who claim on their policies can be left vulnerable at critical points in their treatment.

Once employees reach their benefit ceiling they face the possibility of having to change their treatment mid-stream. The varying cost of cancer drugs also makes it very difficult for patients to make informed choices about their treatment path, and its likely cost, at the point of diagnosis.

Dr Natalie-Jane Macdonald, managing director, Bupa Health and Wellbeing explained: “We work closely with our clients to help them to provide their employees with the best quality healthcare at a sustainable affordable cost, and this remains a priority for us. We have developed better, fairer ways of controlling healthcare costs without compromising the experience and outcomes of patients at a difficult time in their lives.”

In 2010 Bupa spent £18m on drugs that are not widely available elsewhere and it routinely funds cancer treatments that are approved by the European Medicines Agency. Bupa also makes prompt decisions to pay for experimental drugs when clinically appropriate.

Via EPR Network
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