Tag Archives: clinician scrubs

Healthcare, Healthcare Professionals, Medical Apparel, Society

Medelitaâ„¢, Maker Of Breakthrough Lab Coats And Medical Scrubs For Female Clinicians, Announced Today That Its Logo Has Received A Davey Award

Innovative medical apparel designer’s logo represents the classic scrub pant drawstring and symbolizes the flexibility, strength and commitment of women in healthcare

The Medelita logo was designed by John Strain, graphic designer at Caliber Media Group, and was awarded a Silver Davey in the category of logo design and creation.

The Annual International Davey Award is a prestigious competition that celebrates the “Davids” of creativity. Borrowing from the story of David and the giant Goliath, this award is the first competition created specifically for smaller firms. David defeated the giant with “a big idea and a little rock.” The same strategy used by small firms whose strength comes from big ideas, not “stratospheric budgets.”

“We are thrilled that the Medelita logo has received a Davey Award. As a growing business, we can attest to the power of big ideas, which have been a cornerstone to our success,” said Medelita Founder Lara Manchik. “Our logo’s design was inspired by the classic drawstrings of the traditional scrub pant. Although our scrubs and lab coats are designed with modern innovations and a feminine line, some time-honored features still exist. The drawstring representation symbolizes the flexibility, strength, and commitment of all women working in medicine.”

The philosophy behind the development of Medelita was, and continues to be, a desire to create a uniform that reflects the enormous strides that female clinicians have made in their profession, and the high standards to which they hold themselves. As an emergency room physician assistant, Manchik’s own experiences convinced her that the frumpy unisex garb of past failed to convey clinical competence and professionalism. She left healthcare and created Medelita as a departure from the boxy doctor’s lab coats and clinical scrubs – made for the male figure and representative of a time when men dominated all clinical fields of medicine.

With darting in the right places, Medelita scrubs and lab coats are designed to flatter the feminine figure, while still maintaining some of the classic professional details of traditional medical uniforms. Medelita uses high performance fabrics that repel fluids, resist stains and retard wrinkles. Requiring fewer cleanings than ordinary medical apparel, the Medelita fabric releases deeper stains during a typical laundering cycle and does not require the expense of commercial cleaning services. Owners of Medelita spend less time cleaning, reduce the use of environmental resources, and save money as they are not frequently replacing permanently stained uniforms.

Made from high-denier, 100-percent brushed cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The tailored lab coat has a feminine shape with a rounded collar, hidden inside pocket, traditional side slits, and French finish inside seams. The fluid-resistant Medelita lab coat is available in sizes 0 to 20, with optional custom embroidery.

Medelita nursing scrubs and medical scrubs feature Dri-release® fabric that moves moisture away from the skin while FreshGuard® virtually eliminates odors in our medical uniforms. The luxuriously soft fabric prevents pilling, fading and shrinkage. The scrub tops’ darting at the bust increases comfort and shapeliness as does a contoured, modern waist that is higher in back, lower in front. With no-roll side panel pockets and a hidden money pocket, the Medelita scrub pants feature a slimming, up-to-date boot cut leg shape. Women’s sizes range from 0 – 14 (petite, tall and plus sizes coming soon).

About Medelita 
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, womens scrubs and medical scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

Via EPR Network
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Doctors, Healthcare, Healthcare Products, Healthcare Services, Medical Apparel, Medicine

Medelita’s breakthrough performance lab coat works overtime on the new medical TV show set

Medelita™, maker of breakthrough medical apparel for female clinicians, announced today that Dr. Lisa Masterson of the CBS television show, “The Doctors” wears a new, high performance lab coat designed by Medelita. Specializing in obstetrics and gynecology, Dr. Masterson is one of four distinguished physicians who discuss various health related topics and answer questions from viewers. The new television show, which debuted in September, 2008, is produced by Stage 29 Productions and distributed by CBS Television Distribution. Jay McGraw, Carla Pennington and Dr. Phil McGraw are executive producers.

“The Medelita lab coat was chosen for it’s aesthetic appeal as well as for its performance during long days on the set,” said Amanda Linton, “The Doctors” costumer. “A medical environment is where uniforms are really road-tested, but in television, it’s all about the style and that’s where the Medelita lab coat meets both criteria.”

In addition to her regular appearances on “The Doctors,” Masterson is on staff at Los Angeles’ Cedars-Sinai Medical Center and maintains a private practice in Santa Monica. The telegenic doctor can be seen regularly on the syndicated series along with three other physicians: Dr. Travis Stork, who was ABC’s “The Bachelor” in Paris; Plastic Surgeon Dr. Andrew Ordon; and Pediatrician Dr. Jim Sears, of the renowned Sears family of pediatricians.

The lab coat used on the set of “The Doctors” is designed by Medelita, a uniform company, founded by a practicing physician assistant, that specializes in high-end scrubs and lab coats for female clinicians — physicians, physician assistants, and nurse practitioners. Made of high tech fabrics that possess a breakthrough combination of properties, the Medelita lab coat is designed to repel fluids and retards wrinkles. Exposure to heat from an iron or dryer recharges the fabric’s stain fighting ability.

“We are flattered that our lab coat is worn by Dr. Masterson on the show,” said Medelita Founder Lara Manchik. “Masterson is the epitome of a high achieving female healthcare professional — exactly the person for whom I developed Medelita’s line of high performance lab coats and scrubs. As a doctor, she has experience and qualifications and, as a TV personality, she will be judged equally on presentation and credentials.”

The philosophy behind the development of Medelita was, and continues to be, a desire to create a uniform that aptly reflects the enormous strides that female clinicians have made in their profession, and the high standards to which they hold themselves. As an emergency room physician assistant, Manchik’s own experiences convinced her that the frumpy unisex garb of past failed to convey clinical competence and professionalism. She left healthcare and created Medelita as a departure from the boxy doctor’s lab coats – made for the male figure and representative of a time when men dominated all clinical fields of medicine.

Made from high-denier, 100-percent brushed cotton, high performance fabrics. Medelita lab coats are designed specifically for women with a focus on fit and function. The tailored lab coat has a feminine shape with a rounded collar, hidden inside pocket, traditional side slits, and French finish inside seams. The fluid-resistant Medelita lab coat is available in sizes 0 to 20, with optional custom embroidery.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

About The Doctors
From the creative team behind the long-running hit series “Dr. Phil,” “The Doctors,” does for health care what “Dr. Phil” has done for down-to-earth discussions of emotional and psychological issues. The series’ experts, ER physician (and former ABC “Bachelor” in Paris) Dr. Travis Stork, obstetrician and gynecologist Dr. Lisa Masterson, plastic surgeon and reconstructive surgery expert Dr. Andrew Ordon and pediatrician Dr. James Sears, focus on the compelling, real-life experiences of the show’s guests and then weigh in, disseminating valuable information about health, medical care and drugs in a compelling, informal, easy-to-understand and entertaining format. “The Doctors,” taped in front of a live audience in Hollywood, is produced by Stage 29 Productions and distributed by CBS Television Distribution. Jay McGraw, Carla Pennington and Dr. Phil McGraw are executive producers.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, women’s scrubs and nursing scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

Via EPR Network
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Business of Medicine, Healthcare, Healthcare Products, Healthcare Professionals, Hospitals, Nurses

Maker of high-end performance medical apparel enlists retail partners

Medelitaâ„¢, maker of breakthrough medical apparel for female clinicians, including womens scrubs and lab coats, announced today that it is assembling a national network of retail uniform shops that will be authorized to carry the Medelita product line. The company has quickly established itself as one of the pre-eminent brands in medical apparel by differentiating its garments in several ways. This innovation now extends to include a marketing program that is unusual within the retail uniform industry.

Prior to the introduction of the new retail program, Medelita was sold exclusively through its website (http://www.medelita.com) and at medical conferences. However, the garments are so well received by prospective customers at medical conferences, that it was apparent what needed to be done. Making the line available to customers in a retail environment is necessary; however, the executives at Medelita were concerned about maintaining the high-end image of their brand, which they have carefully cultivated.

To ensure that its reputation is maintained, Medelita has structured a retail program that offers select uniform retailers exclusive rights to sell the Medelita line of uniforms within a defined geographic area. In exchange for those territorial rights, the retailer is obligated to display Medelita in a designated area of their store. Retailers not only get exclusive rights to sell the Medelita line within their trade area, they also benefit from the unusual profitability of this high-end brand.

“When customers have an opportunity to experience the flattering fit of the Medelita scrubs and lab coats, the enthusiasm for the brand quickly translates into sales,” says Lara Manchik, founder and chief executive officer, Medelita. “Our garments designed not only to fit the female body, but to flatter it. At the same time, the apparel’s high performance fabrics are created to accommodate the endurance test which we call a day at work in health care.”

Historically, uniform retailers had concerns about manufacturers selling directly to the consumer, affecting channel sales, however, Medelita is committed to using its website to inform customers about its product line and support retail sales with fair trade pricing.Medelita does not and will not discount their uniforms on their website, with exceptions for discontinued styles or colors. As the only brand in the industry to do so, Medelita makes a commitment to work only with authorized retailers and not through catalog or online discounters.

The program is in the process rolling out in three markets: California, Texas and Ohio. For information on becoming a member of the Authorized Network of Medelita Retailers, please contact Joe Francisco at 877-987 7979.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, clinician scrubs and nursing scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

Via EPR Network
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Healthcare, Healthcare Professionals, Medical Apparel, Nurses, Physician Assistant, Physicians

Sophisticated, femininely tailored healthcare lab coats get stain-fighting and wrinkle-resistant features from smart fabric technologies

For the first time ever, healthcare industry lab coats get sophisticated, stain-fighting and wrinkle-resistant properties with the combination of DuPont Dual Action Teflon® fabric protector and HIGH IQ® Easycare fabric finish. Designed especially for a woman’s physique, Medelita’s all-cotton women’s lab coats repel and fight stains, while its machine washable fabric maintains a wrinkle-free, professional finish.

“Female healthcare practitioners have worked hard to get where they are in the medical industry, with women now constituting a majority in certain medical specialties,” says Medelita Founder Lara Manchik. “We believe that they deserve a woman’s lab coat that works just as hard as they do, and are extremely proud to be the first to design a flattering women’s lab coat that is also functional. You can’t see it or feel it, but the technology keeps our coats stain-free and sharp, right out of the dryer.

“In the medical field, image is as important as aptitude.”

As a female emergency room Physician Assistant, Manchik’s own experiences convinced her that the frumpy unisex garb of past failed to convey clinical competence and professionalism. To outfit her female colleagues with attire befitting their tireless efforts, clinician-turned-entrepreneur, Manchik created Medelita as a departure from the boxy doctor’s lab coats – made for the male figure and representative of a time when men dominated all clinical fields of medicine.

The Medelita lab coat is designed to repel fluids, which bead up and can be brushed off when spilled on the fabric, and require fewer cleanings than ordinary lab coats. Thanks to the Advanced Dual Action Teflon® fabric protector, the fabric releases deeper stains during a typical laundering cycle and does not require the expense of commercial cleaning services. Owners of the Medelita lab coat spend less time cleaning, reduce the use of environmental resources, and save money as they are not frequently replacing permanently stained coats.

“Just as athletes wear functional fabrics to enhance their performance during competition, the long days that our clients work are a true test of endurance,” says Manchik. “Moving freely and feeling comfortable all day in a lab coat, while maintaining a fresh, confident appearance, is very important to the conscientious modern female clinician.”

The Medelita lab coat relies on HIGH IQ® Easycare Plus high-tech fabric finish to maintain a clean and professional look, day after day. The high performance, low maintenance fabric emerges from the dryer without wrinkles and resists the destructive effects of cleaning cycles and everyday wear. In addition, the lab coat maintains its original shape, without sacrificing a soft and smooth-to-the-touch finish.

Made from high-denier, 100-percent brushed cotton, Medelita lab coats are designed specifically for women with a focus on fit and function. The tailored lab coat has a feminine shape with a rounded collar, hidden inside pocket, traditional side slits, and French finish inside seams. The fluid-resistant Medelita lab coat is available in sizes 0 to 20, with optional custom embroidery.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available including womans scrubs and womans labcoats. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website athttp://www.medelita.com or call (877) 987-7979.

Via EPR Network
More Healthcare press releases