The Harley Medical Group is reporting that as the 2010 World Cup kicks off, many of its 29 UK clinics will be at ‘full capacity’ with non-surgical treatment bookings up 25% on the England match dates.
While many male footie fanatics have scheduled time off work to watch the first round of games in June, women across the country are making the most of the free time and booking rejuvenating peels and wrinkle relaxing injectables.
Keen to not to have any distractions this summer men are openly encouraging girlfriends and wives to spend more ‘me’ time, with pampering sessions and girls-only days out.
Liz Dale, Director, The Harley Medical Group, commented, “During the World Cup four years ago, we noticed a peak in female dominated treatments. This year the trend continues with enquiries for June up 48% compared to this time in 2006, which reflects the cumulative growth we’ve seen in non-surgical treatments overall. Women know they won’t be getting much attention from their husband or boyfriend while the football is on so this is the perfect feel-good factor treat.”
“Unsurprisingly we’re also expecting cosmetic surgery bookings for men to be down slightly – around 10% – in June for the first time in 20 months.”