The UK’s biggest cosmetic surgery provider reports surge in women booking in for pre-reunion treatments.
The Harley Medical Group has announced a rise in non-surgical bookings for the first four months of the year, ahead of June, the most popular summer month for reunions in the UK*.
The UK’s largest cosmetic surgery group, which treated over 2,000 patients during April, has seen the biggest rise in non-surgical bookings amongst patients aged 25-35 years old. Bookings amongst men and women in this age group, are up 21% compared to the same time last year, with patients looking to refresh their skin and give themselves a “new you” feel.
Says Lisa Littlehales, specialist nurse counsellor at The Harley Medical Group:
“Many men and women are conscious of the effects that ageing has on their face and bodies. From 25 years old onwards we start losing, on average, 1.5% collagen from our skin every year. This is the age that fine lines begin to appear, pores become more visible and skin elasticity begins to decrease. Patients tend to book in for Botox, dermal fillers and other non-surgical treatments, to help prevent the ageing process, rejuvenate their skin and give them a fresher more youthful look.”
Littlehales continues: “We’ve have noticed that more patients are booking treatments in time for big events such as reunions, weddings and landmark birthdays – all events where they are likely to see people they haven’t seen for years. Many patients want to look and feel their best in front of people who may compare them to how they looked years ago.”
Says Matt Bushby, head of Friends Reunited: “June is the most popular time of the summer for reunions, this is the start of the wedding season and with the boom in social networking sites, such as Twitter and Facebook, it is easier for people to find each other and arrange a meeting.”
The most popular reunion treatments at The Harley Medical Group are Botox and dermal fillers which have seen an 11% rise in bookings for the first four months of 2011, followed by skin peels, medical microdermabrasion and laser treatments for stretch marks and hair removal. Adding to this, the non-surgical facelift has seen 30 bookings since its launch in April.