With images of Simon Cowell’s styled hairy chest appearing on Britain’s Got Talent, The Harley Medical Group have reported that laser hair removal amongst men is as popular as ever, up 35 per cent year-on-year, but with a twist – to shape, rather than shed chest hair.
Following in the footsteps of the bikini line, for which women have coined traditional styles such as the ‘Hollywood’, ‘Brazilian’ and the ‘Playboy’, nurses across the Group’s 31 clinics have noticed that men have likewise developed three distinct styles for their chest hair. Most popular is the ‘Bond’, neatening up the edges of a full chest of hair; followed by the upside down triangle style dubbed the‘Cowell’; and the pecks-only look, named the ‘Superman’.
Says Stuart Hogben, laser hair removal patient at The Harley Medical Group: “I have a full chest of hair which is hard to maintain. I wanted to neaten it up, without getting rid of it all. After seeing pictures of Simon Cowell I decided to book in for laser hair removal at The Harley Medical Group, to achieve a similar look in time for my summer holiday. I’m thrilled with the results, it looks great and I’m looking forward to feeling confident on the beach.”
Says Lisa Littlehales, specialist nurse counsellor at The Harley Medical Group: “The lead up to summer is a popular time for men to book in for treatments. Like women, they are conscious of wanting to feel confident on the beach and are keen to eliminate any body issues. Laser Hair Removal is especially popular this year and in addition to those men that want to permanently remove all the body hair from their chests and backs, clinics have been surprised about the new requests to style the shape of the chest hair, in a similar way to the different styles of a bikini line.”
Other popular ‘beach buffing’ treatments for men in the build up to summer include: gynecomastia, up 28 per cent in the first five months of the year; liposuction, up 19 per cent; abdominoplasty, up 12 per cent; and laser treatment for stretch marks and scars, which is up 589 per cent year-on-year.
Littlehales continues: “Although stretch marks are often primarily associated with women, just as many men suffer from them. Men commonly get stretch marks on their lower backs, shoulders and arms, all areas that are on display on the beach. The laser is exclusive to The Harley Medical Group and is proven to reduce the appearance of stretch marks and scars by up to 75 per cent.”
The scars and stretch mark treatment at The Harley Medical Group is the first FDA approved treatment for scars and stretch marks and is available exclusively at The Harley Medical Group. A single treatment costs £250 and a recommended course of four is priced at £950.