The UK’s leading cosmetic surgery and treatments company, The Harley Medical Group, has this year launched a Facebook campaign to “Find the face of confidence” to front its 2012 advertising and marketing campaign. The UK-wide Group has treated over 500,000 patients in its 28 year history and celebrates its patients’ new found confidence through a variety of marketing activities.
Says Liz Dale, Marketing Director at The Harley Medical Group: “The winner receives£1,000 cash prize, as well as the opportunity to be the face of our TV and print adverts. We are looking for someone who exudes confidence to front our campaign, the winner may be a past patient, or a new one – but most importantly we want them to feel that empowerment and confidence is something they want to champion.”
Lee Russell, 23, and Sophie Jones, 22, who became the faces of The Harley Medical Group 2011, comment on their experience:
Lee Says: “I was always bigger than other children but when I got into my late teens I managed to shed the excess weight through exercise. Although I lost weight I still couldn’t shift the stubborn fat on my chest, which I was really conscious of.
“I decided to have a male chest reduction at The Harley Medial Group and it really changed my life. My confidence obviously shone through, as I was asked to be the face of 2011. The experience was amazing and gave me the opportunity to share my story with others.”
Sophie Says: “I decided to have a breast augmentation as I always felt self-conscious that I was out of proportion, so found it really difficult to buy clothes and hated wearing a bikini. My surgery gave me the confidence boost I needed and I was thrilled to be chosen to be the face of 2011, I felt like it completed my journey.”
The competition which will run until 30th September and will also give 10 runners up the chance to win the entire range of The Harley Medical Group’s new luxurious skin care products.
To enter, please visit The Harley Medical Group Facebook page.