Recession Frown Lines Drive Injectables Bookings

One of the UK’s leading cosmetic surgery providers has revealed a rise in bookings of injectable treatments, as patients tackle recession frown and worry lines. The Harley Medical Group, with 31 clinics nationwide, has reported a 9% increase in bookings for Botox® and Dermal Fillers amongst the 35+ age group for women, however the gap is lessening between genders, with more males making bookings. The majority of bookings being made are for treatments on the forehead and around the eyes.

Lisa Littlehales, Leading Nurse Counsellor at The Harley Medical Group, says: “Repetitive facial expressions can lead to deep wrinkles and lines developing on the skin, resulting in a ‘permanent’ expression on the face. Constant frowning, creasing of the brow when thinking, and rubbing the forehead all result in lines and wrinkles appearing. Patients often tell us people have commented that they look angry or upset because of their frown and worry lines, and this has inspired them to book in.

“Frown lines appear vertically between the brows, and are usually between 1.5 – 2 inches long. Depending on how deep the line is, we would usually treat this area with two or three injections of Dermal Filler, plumping out the skin giving an overall smoother look. Worry lines appear horizontally across the forehead and often patients can have multiple lines. Botox® and Fillers injected along the length of the lines will help to rejuvenate the skin, and create a more youthful appearance.”

Sally Taber, who manages the Standards and Training principles for TreatmentsYouCanTrust.co.uk, which is the only scheme to register appropriately qualified and regulated providers of cosmetic injectables, also comments on the ‘recession treatment trend’, saying: “We’ve heard from many providers on the register that Dermal Fillers have been very popular this year, with many consumers looking to tackle their worry lines. It still remains of paramount importance that consumers choose a provider wisely – these popular treatments are safe and deliver excellent results if carried out by providers with a clinical background and in a clinical environment.”

Littlehales continues: “It’s not only injectables that patients are turning to, to help achieve a smooth and youthful appearance. Skin peels are very effective treatments in helping to rejuvenate the skin and help reverse the signs of ageing. The Agera Skin Peel and the Obagi Blue Peel both help to stimulate the production of collagen and elastin, which helps the skin to bounce back into shape and prevents lines and wrinkles from forming.”

Natasha Boast, a patient who has had fillers at The Harley Medical Group, says: “Looking in the mirror and seeing yourself age radically in a year is not good for morale, especially when your work situation is precarious and you are juggling paying family bills.

“I started to look permanently cross as well, as my frown line between my eyes was so strong and my children started asking why Mummy was angry. I decided to have Fillers and am so pleased I did. I feel happier and more positive and don’t feel miserable when I catch myself in the mirror.”

Via EPR Network
More Healthcare press releases