In September, the UK’s leading cosmetic surgery and non-surgical solutions company, The Harley Medical Group, launched a social media campaign to “Find the Face” to front its 2012 advertising campaign. This is the first time ever that the Group has taken to Facebook and asked the British public to submit suggestions of why they should be chosen to feature in the new adverts.
The Harley Medical Group has 31 clinics across the UK and Ireland, and having treated over 500,000 patients in its 28 year history celebrates its patients’ new found confidence through a variety of marketing activities.
The Facebook campaign, which ended on 31st October announced the winners to be, Jamie-Lee Williams and Trevor Ventour. The winning pair have received a £1,000 cash prize each, as well as the opportunity to be featured in The Harley Medical Group’s TV and print adverts.
Louise Braham, Marketing Director at The Harley Medical Group, says: “The ‘Find the Face of’ competition is a fantastic way of finding real men and women who have discovered their inner confidence. Launching the competition on Facebook meant there could be a wider scope of people who could apply and join in. As Facebook connects 29.9 million people in the UK , it was a great way to ensure full visibility and inspire people to have the confidence to look and feel great.”
Winner, Jamie-Lee Williams aged 25 from Ostwestry in North Wales, previously underwent a Breast Englargement procedure. Jamie-Lee says, “I have travelled the world taking part in many beauty pageants. I have always naturally been an extrovert, but was always self-conscious of my breasts. After having my procedure I felt I was able to go on and actually win my beauty pageants.”
Northampton winner Trevor Ventour aged 26 has previously had Rhinoplasty – the medical term for nose reshaping surgery. Trevor says, “I suffered from low self-esteem due to the look and shape of my nose – it resulted in shying away from cameras and constantly feeling insecure. After surgery I feel infinitely more confident and have never looked back.”