Minion Mayhem at Scrivens Opticians

Scrivens Opticians has teamed up with the stars of the Despicable Me 2 film, the mischievous Minions – famous for their goggle specs – to encourage parents to take their children for regular eye tests.

To celebrate the release of the hilarious animated adventure on DVD and Blu-ray (25th November), youngsters who take the Minion approved eye test at their local Scrivens branch will receive a special certificate and, if they need glasses, can choose from a range officially approved by the goggle-wearing characters.

The new campaign has been launched after figures from the Health & Social Care Information Centre* showed eye examination rates among under 15s had fallen to a 10 year low. If unchecked, poor eyesight can affect children’s education as well as their overall development, so the Minions have been enlisted to help raise awareness of the importance of regular check-ups.

Scrivens Opticians optometrist Paul Sidhu said: “We’re very excited to be working with the mischievous little Minions from Despicable Me 2, who are favourites with all the family. We want to create an adventure in store which children will remember and take away with them. Ultimately, we’re encouraging kids and parents alike to have an enjoyable experience that will inspire them to return and have regular eye checks, to help keep their eyes healthy for life.”

The initiative runs until Christmas and to encourage the whole family to look after their eyesight, any parent who brings their child for a Minion approved test will receive 50% off their own standard eye test.

By booking a Minion approved eye test customers can enter a prize draw to win a UK family adventure break** where the kids will train to be secret agents like Gru and Lucy in Despicable Me 2, or a copy of the film on 3D Blu-ray™.

Scrivens Opticians & Hearing Care was established 75 years ago and remains a family run business today with 146 high street branches nationwide. For more information,


Issued on behalf of Scrivens Opticians & Hearing Care by
Limegreen Communications
For further information please contact:
Lorna Bishop / / 07851 314294
Jo Mathers / / 07799 662389

Photo Opportunity: If you would like to arrange a photograph at the branch of a child having his / her eyes checked and receiving a Minion authorised certificate then please contact Lorna or Jo

*Source: Health & Social Care Information Centre
• Only 19% of children under 15 years old have NHS eye examinations, a drop from 23.6% since 2002/3
• Students 16-18, fell from 4.9% to 4.4%
• However, the number of overall sight tests has risen from 9.7m to 12.3m
• 70% of youngsters have dental checks

** Prize package
The prize package is for a family of 4 and includes:
• 2 nights at a 4 star hotel in Cambridge in a family room (room only)
• 1 hour 20 spy school experience (children only), including:
o Train to become a secret agent, just like Gru!
o Hack enemy computers to thwart enemy attacks
o Sneak past laser triggers & through an enemy base
o Disarm fiendish weapons & escape the enemy base without being detected!
• Secret agent adventure day (children only), including:
o Surfing lesson at an indoor wave machine
o 20 minute high speed racing on a race car simulator
o 20 minute indoor rock climbing session, with expert instruction & safety equipment
• £200 towards food, drinks, tips, travel & spending money

Terms & Conditions
• Participants must be between the ages of 5 and 16 years old on date oftravel
• Participants must be 107cm tall for body boarding & 132cm tall for stand up riding.
• Participants must bring swimming costumes & towels in order to participate in surf lessons

Via EPR Network
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Innovative new UV activated bracelet informs users about sun exposure

Canopy Valley, LLC, is proud to announce the release of the LUXES, a revolutionary bracelet designed to alert the wearer they have been in the sun too long and have been exposed to excessive, and potentially damaging, ultraviolet rays.

This breakthrough tool in the fight against skin cancer couldn’t have come at a better time. A colorful bracelet makes LUXES fashionable, but it’s the UV-activated insert — made of a patent-pending smart material that simulates human skin — that makes it functional. When used properly, the bracelet changes color to signal the wearer either apply sunscreen or get out of the sun.

Inventor Gary Wong designed LUXES’ logo to pay homage to friends and family members who give him the motivation to continue the fight against skin cancer. When looking at the U and the top part of the X in the name Luxes, it spells out UV, which is what everyone needs to be aware of. Lux (symbol: lx) stands for the SI unit of both illuminance and luminous emittance, which measure luminous flux per unit area. Great care was put into the name and the design of this new product.

In addition to the bracelet, Canopy Valley’s website ( features engaging content, sun safety tips, and personal stories from people touched by skin cancer.

Canopy Valley was started in 2012 and is located in Milipitas, CA. They would be happy to share more information about LUXES and the fight against skin cancer to anyone interested.

Via EPR Network
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