BlueFire Marketing, a fully integrated marketing firm, announced today the launch of a text message marketing reminder service for healthcare providers. This service allows them to automatically remind patients of upcoming appointments. This reduces time and cost for healthcare providers who manually and individually call patients to remind them of their appointments.
BlueFire Marketing recognizes changing trends in both the market and in consumer preferences. In the U.S., smartphone penetration has reached 54%, and is projected to hit 84% by 2016. This creates an opportunity to reach individuals and build 1-on-1 relationships at an incredibly low cost.
Curt Johnson, President of BlueFire Marketing, said, “The beauty of the smartphone era for retailers and healthcare professionals is that the cost of the marketing medium is paid for by the consumer. The more your marketing mix shifts towards digital, the lower your cost per thousand.”