Tag Archives: glasses

Minion Mayhem at Scrivens Opticians

Scrivens Opticians has teamed up with the stars of the Despicable Me 2 film, the mischievous Minions – famous for their goggle specs – to encourage parents to take their children for regular eye tests.

To celebrate the release of the hilarious animated adventure on DVD and Blu-ray (25th November), youngsters who take the Minion approved eye test at their local Scrivens branch will receive a special certificate and, if they need glasses, can choose from a range officially approved by the goggle-wearing characters.

The new campaign has been launched after figures from the Health & Social Care Information Centre* showed eye examination rates among under 15s had fallen to a 10 year low. If unchecked, poor eyesight can affect children’s education as well as their overall development, so the Minions have been enlisted to help raise awareness of the importance of regular check-ups.

Scrivens Opticians optometrist Paul Sidhu said: “We’re very excited to be working with the mischievous little Minions from Despicable Me 2, who are favourites with all the family. We want to create an adventure in store which children will remember and take away with them. Ultimately, we’re encouraging kids and parents alike to have an enjoyable experience that will inspire them to return and have regular eye checks, to help keep their eyes healthy for life.”

The initiative runs until Christmas and to encourage the whole family to look after their eyesight, any parent who brings their child for a Minion approved test will receive 50% off their own standard eye test.

By booking a Minion approved eye test customers can enter a prize draw to win a UK family adventure break** where the kids will train to be secret agents like Gru and Lucy in Despicable Me 2, or a copy of the film on 3D Blu-ray™.

Scrivens Opticians & Hearing Care was established 75 years ago and remains a family run business today with 146 high street branches nationwide. For more information, visitwww.scrivensopticians.com

ENDS

Issued on behalf of Scrivens Opticians & Hearing Care by
Limegreen Communications
For further information please contact:
Lorna Bishop / lorna@limegreencommunications.com / 07851 314294
Jo Mathers / jo@limegreencommunications.com / 07799 662389

Photo Opportunity: If you would like to arrange a photograph at the branch of a child having his / her eyes checked and receiving a Minion authorised certificate then please contact Lorna or Jo

*Source: Health & Social Care Information Centre
• Only 19% of children under 15 years old have NHS eye examinations, a drop from 23.6% since 2002/3
• Students 16-18, fell from 4.9% to 4.4%
• However, the number of overall sight tests has risen from 9.7m to 12.3m
• 70% of youngsters have dental checks

** Prize package
The prize package is for a family of 4 and includes:
• 2 nights at a 4 star hotel in Cambridge in a family room (room only)
• 1 hour 20 spy school experience (children only), including:
o Train to become a secret agent, just like Gru!
o Hack enemy computers to thwart enemy attacks
o Sneak past laser triggers & through an enemy base
o Disarm fiendish weapons & escape the enemy base without being detected!
• Secret agent adventure day (children only), including:
o Surfing lesson at an indoor wave machine
o 20 minute high speed racing on a race car simulator
o 20 minute indoor rock climbing session, with expert instruction & safety equipment
• £200 towards food, drinks, tips, travel & spending money

Terms & Conditions
• Participants must be between the ages of 5 and 16 years old on date oftravel
• Participants must be 107cm tall for body boarding & 132cm tall for stand up riding.
• Participants must bring swimming costumes & towels in order to participate in surf lessons

Via EPR Network
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Joint Venture Seeks To Market Affordable And Stylish Prescription Eyeglasses

GlassesUSA.com and Cardinal Health, Inc. launched a partnership recently aimed at promoting an affordable and practical option in vision care. The partnership, in which Cardinal.com will promote GlassesUSA’s products and service for prescription eyeglasses and sunglasses at severely discounted prices is geared towards making the purchase of quality eyeglasses less expensive.

Joint Venture Seeks To Market Affordable And Stylish Prescription Eyeglasses

GlassesUSA.com, a New Jersey-based company, specializes in selling high-quality prescription glasses online at affordable prices with worldwide shipping options. GlassesUSA provides affordable eyewear to millions of people worldwide who cannot afford the high-price of glasses offered at many offline retail locations.Many of the eyeglasses sold at GlassesUSA.com are priced at 75% lower than the cost of traditional eyewear.

Cardinal Health, Inc. is an Ohio-based Fortune 18 company that “improves the cost-effectiveness of health care. As the business behind health care, Cardinal Health helps pharmacies, hospitals and ambulatory care sites focus on patient care while reducing costs, improving efficiency and quality, and increasing profitability.”

Jay Englemayer, the Vice President of Business Development at GlassesUSA, states that “Cardinal Health is a perfect partner for GlassesUSA as our overall missions are symbiotic. Affordable health care – including vision care for everyone.This alliance will help bring the reality of quality eyecare to millions who are used to paying an excessive amount for glasses.”

Via EPR Network
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Optical Express Sponsors The Kirsty Clubs Angel Ball 2009

Optical Express has donated free laser eye surgery to the Kirsty Club’s annual Angel Ball, in an effort to support the Francis House Children’s Hopsice in Manchester. Held on Saturday, November 21st at the Hallmark Hotel, the event raised funds for the Hospice, a centre which provides support and care for terminally ill children and their families. The free surgery, available to be redeemed at any of Optical Express’ clinics across the UK and Europe, was raffled off among other prizes.

The star-studded event was hosted by Mike Sweeney. Other attendees included supermodel Caprice, singer Russell Watson, actor and singer Richard Fleeshman, and actors Sue Jenkins, David Fleeshman, William Roach and Denise Welch, among others.

Held annually since 2006, the Angel Ball was originally part of the campaign Kristy’s Appeal, designed to raise £5 million for the Francis House. After meeting this goal, the charity Kristy’s Club was founded, to provide continued support for the growth and ongoing running of the Hospice

About Optical Express
The Optical Express Group was founded in 1991 and is now a global leader of selected healthcare services, specialising in opticians services. The group covers optical stores, refractive laser eye surgery, glasses, contact lenses as well as dental clinics. Optical Express provides trained specialists to help patients determine which laser eye surgery treatment is best suited to their unique needs and offers the most advanced eye surgery treatments such as LASIK eye surgery and LASEK as well as Advanced CustomVue Wavefront and Intralase.

Via EPR Network
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