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The Harley Medical Group Has Released Figures Showing The Number Of Enquiries By Women Aged 55+ Is Up 9% Year-On-Year With Non-Surgical Rejuvenation Treatments Most In Demand By This Group

The uplift is partly thought to be driven by increased competition in the workplace, which was cited as the second most common reason for treatment, after wanting to ‘look as young as they feel’.

The Harley Medical Group

The demand for non-surgical rejuvenation procedures at The Harley Medical Group is up 14% over the previous year as the so-called ‘Arlene effect’, where older women are replaced in a professional role by a younger woman, is playing out across the country. Female patients at the UK’s biggest cosmetic surgery provider are telling medical staff they feel under pressure to keep looking their best in order to stay on top of the professional ladder.

The silver surgery market is now the fastest growing consumer audience at The Harley Medical Group for injectibles, to treat under-eye tear troughs and facial lines and wrinkles.

Liz Dale, Director, The Harley Medical Group, said, “It’s interesting to see that pressure in the workplace is a key driver for women of more advanced years, given the current high level of competition for jobs. Women over 55 have really boosted our non-surgical market, which now accounts for 29% of our total revenue.”

A 57 year old worker at one of the UK’s top five advertising agencies, said, “Advertising is a young person’s industry and I became aware I was missing out on key promotions to younger colleagues because of my age. I felt my competency was partly measured by my looks and I was being judged as ‘over the hill’ by both male and female associates when my face began to reflect my age.

“I opted for Botox and fillers to lift, plump and smooth the skin on my face. My role is client facing and my face is one of the tools of my trade. I did feel cosmetic treatments were a necessary step and it hasn’t gone unnoticed how much fresher and younger I look.”

Brenda Scott, 63, took the more radical option of having Blepharoplasty surgery (eye-bag removal) at The Harley Medical Group. She commented, “I don’t think surgery is the right solution for everyone but there is certainly more pressure on women to stay looking their best. You just have to look on TV to see there are two rules – one for men and another for women.

About The Harley Medical Group:
The Harley Medical Group is the UK’s largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK. It has treated over 435,000 patients to date.

Via EPR Network
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The Harley Medical Group, The UK’s Largest Cosmetic Surgery Provider, Has Released Its Performance Figures Covering The 12 Months Up To The End Of June 2009, Which Shows An Overall Growth Of 4% Over The Previous Year

The period covered by the report has proved to be a busy time for The Harley Medical Group, which achieved increases in both its cosmetic surgery provision and a notable uplift in its non-surgical divisions, with the group’s clinics in Cardiff, Newcastle and Southampton performing particularly well.

The Harley Medical Group

While breast enlargement remained the most requested surgical procedure across The Harley Medical Group’s 26 clinics, abdominoplasty surgery saw the biggest growth across the financial year (up 23%), followed by rhinoplasty which increased by 15% and liposuction (13%).

The non-surgical division has also been rapidly expanding and now accounts for 29% of Group revenue (up from 27% a year ago), with facial peels showing the biggest treatment uplift, up 171% year on year.

To help deal with the increase in the number of requests, The Harley Medical Group opened six new clinics throughout the year, with new branches launched in Maidstone, Cambridge, Reading, Sheffield, Liverpool and Manchester. The next clinic is due to be opened in Glasgow this September, giving the group a total of 27 clinics, although Chairman Mel Braham intends to quickly grow the estate, with the target set at 90 clinics across the UK and Ireland.

Mel Braham commented, “Per capita, people are five times more likely to have cosmetic surgery in the US so there’s a huge market potential still remaining in the UK. Despite the recession we’re seeing increases in surgical and non-surgical procedures at our existing clinics and that’s why we’ve committed to an expansion programme.”

Three new revolutionary treatments are also due to be released exclusively through The Harley Medical Group in 2009, including the first and currently only, FDA approved treatment for successfully reducing and removing stretch marks, a problem that afflicts nearly 90% of all women over the age of 25.

About The Harley Medical Group:
The Harley Medical Group is the UK’s largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for 26 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK. The Harley Medical Group has conducted over 435,000 procedures to date.

The Harley Medical Group is renowned for introducing and pioneering most new surgical and non surgical techniques in the UK and Irish markets. These include breast enlargement surgery, Aesthera PPx, Laser Hair Removal, Cool Touch Laser, Silk Touch Laser, Collagen for lines and wrinkles, Laser for snoring, Tumescent Liposuction, and LPG cellulite treatment.

All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group’s Medical Advisory Committee, as being suitable for application by the Group’s fully trained and specialized Plastic Surgeons, Doctors and Treatment Nurses. The Harley Medical Group is now 26 years old and has an annual turnover in excess of £35 million.

Via EPR Network
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