Tag Archives: Medical Apparel

Innovative Medical Apparel Company Launches Men’s Lab Coats At Medica 2009 Conference

Medelita®, maker of breakthrough medical apparel, today announced the launch of its men’s lab coats, which are on display at Medica 2009, a leading international trade fair for the medical industry held in Dusseldorf, Germany. Medelita inaugurates its men’s collection with three varying lab coat styles, all named after distinguished figures in medicine: The Osler (44 in.), The Laennec (40 in.) and The Fleming (30 in.).

Men's Lab Coats

“Sophisticated, prestigious, innovative — these are words that medical professionals do not typically associate with lab coats,” said Lara Manchik, founder, Medelita.“But with the introduction of Medelita Men’s lab coats, male clinicians can now enjoy the same designer tailoring, high performance fabrics and upgrades that our female customers have raved about in our lab coats. The arrival of our men’s line is a natural evolution and we are thrilled to bring a product to market that’s long overdue.”

All Medelita lab coats are hand sewn in the U.S. using 100 percent pre-shrunk cotton, representing a significant improvement over traditional polyester/cotton blend lab coats with limited breathability. The lab coats feature a modern tailored fit, with finished inside seams and advanced fabric technology for unparalleled soil, stain, fluid and wrinkle resistance. While each style of Medelita Men’s lab coat is designed for a specific use, they are all available in contemporary menswear sizes 36-52.

The 44-inch Osler men’s lab coat is the modern version of the classic, full-length lab coat. Featuring five total pockets, including a concealed pocket for a PDA or Smartphone, the Osler lab coat is named after Sir William Osler, MD, CM, a Canadian physician, pathologist, educator, bibliophile, historian, and author, who is described as the Father of Modern Medicine.

The 40-inch Laennec lab coat is Medelita’s mid-length lab coat featuring abundant upgrades to this versatile physician lab coat. With a tailored, distinguished look and technically innovative features, this new men’s lab coat was named for René-Théophile-Hyacinthe Laennec, a French physician who invented the stethoscope in 1816, while working at the Hôpital Necker and pioneered its use in diagnosing various chest conditions.

The 30-inch Fleming lab coat is a hip-length lab coat, often called a “consultation” or “student” length lab coat. The Fleming is named after Sir Alexander Fleming, a Scottish biologist and pharmacologist who published many articles on bacteriology, immunology and chemotherapy. He is best-known for receiving the Nobel Peace Prize for the discovery of penicillin, which he shared with two colleagues.

About Medelita
Medelita has one purpose: to reinvent the way women and men of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including women’s lab coats, men’s lab coatsembroidered lab coats and medical scrubs. Medelita caters to medical professionals who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our websites at http://www.medelita.com or http://www.medelita-mens.com, or call 877.987.7979.

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New 28-Inch Student-Length Lab Coat Answers Customer Demand For Shorter Style And Is Available For Pre-Order

Medelita®, maker of breakthrough medical apparel, today introduced the new Elizabeth B. lab coat to its collection of high performance women’s lab coats. Shorter than traditional coats, the Elizabeth B. is 28 inches in length and falls just below the hip on a woman of average height. The new, shorter-length lab coat is available for pre-order and will be available to purchase online November 6, 2009.

“The introduction of the Elizabeth B. lab coat is a significant milestone for us in that it answers countless customer requests, expressing the need for a lab coat with modern styling, sensible performance fabric features and long-lasting durability,” said Lara Manchik, founder, Medelita. “We chose to name the coat in honor of Elizabeth Blackwell, the very first female medical school graduate who paved the way for women in field of medicine. This appellation also honors customers of Medelita who continue to make significant contributions in their respective medical professions.”

At the turn of the 19th century, female doctors did not exist. But Elizabeth Blackwell changed that with her inspiring life’s work. Education played an important role for Blackwell, whose father moved the family from England to the U.S. Motivated by the desire to fill the unmet needs of women who preferred to consult with a female physician, Blackwell eventually sought a formal education during a time when medical schools simply did not allow women. Her application to the Geneva Medical College in New York was inadvertently accepted because students and the administration thought it was a practical joke.

Eventually, Blackwell’s persistence won her respect, admiration and the first U.S. medical degree awarded to a woman in 1849; however, she was barred from practicing in hospitals and set up a practice out of her own home. Among Blackwell’s many achievements was the establishment of women’s medical schools in the U.S. and in England. The educational institutions were the culmination of plans co-developed with Florence Nightengale, whom she met during the Civil War. Well into her later years, Blackwell continued to inspire and encourage women to study medicine. Today, women represent more than half of the students pursuing some form of medical education.

The Medelita Elizabeth B. lab coat is designed for those medical professionals who prefer technical advancements – not only in their clothing but also in their lifestyle. The fluid resistant lab coat is treated with Advanced Dual Action Teflon® fabric protector, which allows the fabric to repel and release stains, including blood, while maintaining a clean and crisp, polished appearance. Tailored for a feminine yet professional shape, the coats are sewn in the U.S. and feature the highest quality workmanship available in a medical uniform. Modern styling includes rounded lapels with complimentary pocket detailing, clean finishing of all seams, and a hidden inside pocket for transporting handheld devices and other useful medical tools.

Also called a consultation lab coat, the 28 inch lab coat is worn by students across numerous medical professions — medical school, dental school, physician assistant school — as well as by those medical professionals who simply prefer a hip length lab coat. Although the length is often a designation of a student, in some settings, the shorter coat is preferred or even required.

The new lab coat joins the Medelita collection of women’s lab coats, which range from the original, full-length Callia lab coat (38 in.), the Ellody (34 in.), to the Estie (38 in.) and Sophia (34 in.), all of which can be custom embroidered with name, title, and profession as preferred. For more information on the Elizabeth B. lab coat and all Medelita products, please visit www.medelita.com.

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Medelita Celebrates National Nurse Practitioner Week

Medelita®, maker of breakthrough medical apparel, celebrates National Nurse Practitioner Week this November 8 through 14. Nurse practitioners (NPs) are advanced practice nurses who provide high-quality healthcare services similar to those of a doctor. They diagnose and treat a wide range of health problems, and even prescribe medication. This year, nurse practitioners are celebrated for providing “125,000 solutions to the primary care shortage.”

“Nurse practitioners play a critical role in our healthcare system, providing much needed care that encompasses disease diagnosis and treatment, health education and helping patients to make wise choices and to become better advocates of their own health,” said Lara Manchik, PA-C and founder, Medelita. “Medelita is proud to be a partner to NPs, who combine strengths f r o m nursing and medicine to provide a holistic approach to personalized patient care.”

Most nurse practitioners have advanced degrees, such as master’s degrees, and training beyond their registered nurse credentials. Many even have doctorates in their areas of specialty. Since 1965, NPs have been practicing in all types of settings including clinics, hospitals, private physician or nurse practitioner offices, schools, urgent cares, colleges and public health offices, to name a few.

Every day, nurse practitioners are making a difference in the lives of patients and they are advancing the role of women in the healthcare professions. Medelita honors NPs this week and throughout the year, through its “Celebrating Women in Healthcare” campaign showcasing the talents, devotion and accomplishments of women all across the nation, just like Secor. The women selected for “Celebrating Women in Healthcare” each receive a lab coat or scrubs of their choice and are featured on the Medelita web site. Nominations that include photos and detailed descriptions of professional and personal accomplishments can be emailed to celebrating.women@medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, embroidered lab coats and women’s medical scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed f r o m within. For more information, visit our website at http://www.medelita.com or call 877.987.7979.

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Medelita Joins AAPA in Celebrating National PA Week

Medelita®, makers of innovative high-quality scrub sets and lab coats for women in health care who excel in their profession and take pride in their appearance, joins the American Academy of Physician Assistants (AAPA) in celebrating National PA Week, October 6 – 12.

“National PA Week provides us the perfect opportunity to raise awareness of the central role PAs have in shaping the future of health care in this country, and across the world,” says Medelita founder Lara Manchik, who brings a decade of experience as a PA to her breakthrough line of medical apparel. “We’re honored to join AAPA in celebrating National PA Week and the professionals who deserve this recognition. AAPA is doing an outstanding job communicating the role of PAs in transforming health care — not just on the floor and by the patient’s bedside, but in our laws and legislation.”

Manchik points out that PAs have always responded to the changing needs of patient care. Launched in 1967 at Duke University Medical Center, the first PA program was developed to utilize the skills of returning Vietnam medics and fill a need for quality health care when and where it is needed most. Since then, PAs have continued to make cost-effective, quality health care accessible to more people who might otherwise have limited, or no, access.

Today, you’ll find PAs providing not only primary care, but also working with physicians across a spectrum of medical specialties. Says Manchik, ”Patients and physicians alike are recognizing the tremendous value that PAs, with their advanced training and knowledge, bring to patient care. They assume many of the same responsibilities of doctors, keep costs in check, and spend time with patients to completely understand their needs and goals. National PA Week allows us to acknowledge this contribution.”

During this year’s National PA Week, the AAPA is emphasizing the leading advocacy position PAs share in the current health care debate. Through grassroots efforts and awareness-raising campaigns, AAPA and its members are making sure legislators include PAs in the strategy to increase access to quality, affordable health care.

“National PA Week brings much deserved attention to these dedicated, extraordinary professionals,” adds Manchik. “Medelita applauds the AAPA and its members for their tremendous efforts and commitment to reform health care. We’re proud to provide PAs quality lab coats and scrub sets that reflect their exceptional dedication and professionalism.”

About Medelita
Medelita has one purpose: to reinvent the way women of all health care professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including scrubs and women’s lab coats. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit www.medelita.comor call (877) 987-7979.

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Customers Give Medelita Lab Coats and Scrubs Rave Reviews

Medelita®, maker of breakthrough medical scrubs and lab coats for female clinicians, was founded on the premise that quality medical apparel should be both beautiful in appearance and high in performance. At a time when unisex medical uniforms dominated the market, a woman’s only choice was to shop on price; today, that paradigm has changed and the value of a garment is defined by a high level of product and customer satisfaction, as reflected in accolades from loyal Medelita customers.

Medelita Lab Coats

“I received my new lab coat today and it is beautiful finally, a lab coat that doesn’t look like I’m wearing a big white bag and feel like sandpaper,” said Mary Beth H., PA-C, of Loma Linda, Calif. “The workmanship is so nice. It looks like it was custom made and fitted for me. The detailing gives it such a clean, superior look. Thank you for making a great product!

Considered to be utilitarian by some, the frumpy, unisex scrubs and lab coats provided by hospitals for female employees fail to deliver the confidence and composure that professional attire should convey. Medelita strives to meet the needs of women in healthcare.

“I saw the write up about your coats in the e-mail from AMWA,” according to Desiree C, physician from Dover, Mass. “I never thought about getting my own coats before (for over 30 years). I’ve always worn the thin, horrible ones the hospital provides. I’m looking forward to receiving yours.”

“I must commend Medelita for its outstanding commitment to serving health professionals, for having beautiful attire is an important component of delivering effective medical care,” said Linda S., a satisfied customer from Westbury, NY. I look forward to ordering more items from the company!”

Many companies touting designer lab coats overlook performance and functionality for the sake of appearance, but Medelita addresses both with high performance fabrics and feminine tailoring.

“I purchased a lab coat from [Medelita] at the CAPA conference this year. Just wanted to let you know that I LOVE IT! I get compliments all the time on how tailored and professional it looks, said Tiffany H., PA-C from Sacramento, Calif. “I’ve gotten blood on it more than once and it beautifully rolls right off. And I love that I can wash it, throw it in the dryer and it comes out looking like the day I bought it, stainless (and no ring around the collar which has been a problem with previous white coats over time), and without wrinkles. Thanks for making such a great product!”

For the first time ever, women in clinical settings are rewarded with fit, functionality and form in a product that is a staple in their wardrobe but that wears like a custom-made outfit.

“You can be assured I will be passing this along to friends, colleagues and family (mom and sis are also doctors!),” said Silddly A. MD from Doral, Fla. “This is exactly what we have all been waiting for! As you said, the lab coat is our ‘suit’, and it should look the best. The feminine but classic look is perfect.”

“I am SO happy with the scrubs. I wore them for the first part of the photo shoot, and I think they looked marvelous,” stated Margaret A., PA-C from Palo Alto, Calif., who won an award in her field. “The material is wonderful, and I never thought scrubs could be so flattering. I love the shape. I am so glad I bought the items. I’d been thinking about it, and then that award was the impetus for a treat. And a treat they are! Thank you so much for your excellent customer service.”

In addition to women working in healthcare, Medelita lab coats are worn and appreciated by those in academia and other laboratory settings, who need a garment that commands respect as effectively as it repels fluids.

“Let me just tell you how pleased I am with the coat. It is even nicer and better than I could have expected. The quality, durability, everything about it down to the embroidery is excellent,” remarked Ashley T., PhD in Toxicology from Raleigh, NC. “Frankly I just cannot put into words my happiness when I see how liquid and other materials that normally soak right through my old lab coats just seem to bounce off of your lab coats, it is so wonderful that I just cannot bring myself to put the old ones back on while my new one is being laundered!”

“I do love my Medelita scrubs,” said Ellen S., MPAS, PA-C from Houston, TX. “A patient spilt his pancake syrup on me the other day and I just went to the sink and it washed right off. It dried just as quick. Awesome!”

Women are seeking out Medelita’s practical and stylish solution to perfunctory unisex medical uniforms and are delighted to receive them as gifts, as described in this customer’s experience purchasing embroidered lab coats.

Made from 100 percent high-denier cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, women’s lab coats and women’s scrubs.

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Established Ink Stain Remover Is A Must-Have For Clinical Professionals Wearing White Lab Coats

Medelita®, maker of breakthrough medical scrubs and lab coats for female clinicians, today announced the addition of the breakthrough stain remover Amodex® to its extensive line of products. Internationally known as one of the best products available for the removal of ink stains, Amodex can also be used in the removal of food stains, blood, and makeup from clothing, furniture and other household surfaces.

“Worn in hospitals and in clinical setting, white lab coats inherently get dirty and are subject to permanent damage, if stains cannot be removed. Ink stains are a common culprit as pens tend to leak in pockets and the dominant sleeve tends to pick up ink while a clinician writes,” said Lara Manchik, founder, Medelita. “Even with the most advanced fabrics and treatments, ink stains are still a problem. That’s why we are pleased to add Amodex Ink and Stain Remover to our line of products. After much research, we have found that Amodex is the best product to get pesky ink stains out of our lab coats.”

Amodex is an eco-friendly, non-toxic lanolin cream that was specially developed to remove ink stains from fabrics, skin and other surfaces. Amodex is the only liquid cream stain fighting formula that is not a solvent but instead a soap, which is non-corrosive and won’t harm skin or clothing. A versatile product, Amodex not only works wonders on ink, but also effectively removes stains that clinicians may run into on a daily basis such as blood, iodine, coffee, tea, chocolate, lipstick, or just about anything else that would leave a seemingly permanent stain.

Trusted by customers, Amodex is rated number one by a leading consumer magazine. Popular ink makers have lab tested and recommend Amodex for the removal of unwanted marks on fabrics and skin. Medelita has independently tested Amodex and found that it is the best product on the market for removing stains from its high performance lab coats and scrubs.

Made from 100 percent high-denier cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

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The U.S. Department Of Commerce Selects Medelita To Exhibit At Medica 2009

Medelita®, maker of breakthrough scrubs and lab coats for female clinicians, today announced that it has been selected by the United States Department of Commerce to participate in Medica 2009, a leading international trade fair for the medical industry, which will be held in Dusseldorf, Germany, November 18-21. Medica 2009 is comprised of more than 135,000 individuals, representing over 100 countries, that come to learn about current and future trends in both in-patient and out-patient care.

medelita

“As the largest medical trade show of its kind, Medica 2009 is the ideal venue for us to launch a new product line and showcase current Medelita products to an international audience,” said Joe Francisco, chief operating officer, Medelita. “We are extremely pleased to have been selected as one of an esteemed group of companies, to attend this year and showcase our unique lab coats and scrubs.”

Medelita is one of only ten U.S.-based medical supply companies invited to attend Medica 2009 and exhibit with the U.S. Department of Commerce, Office of Textiles and Apparel (OTEXA). In a recent statement, OTEXA reports that the medical textiles segment of the medical sector is experiencing one of the highest expansion rates in the technical textile market. According to recent research, over the next few years the world market for technical textiles and industrial nonwovens will increase by 3.8% per year – a volume value of nearly $126 billion.

In a bid to capture its share of this growing market, Medelita will be exhibiting its innovative medical apparel at the OTEXA USA Sample Pavilion. The company plans to introduce its men’s line of lab coats at Medica 2009. Medelita products are available direct to consumers and through its retail channels. Wholesale orders also are available to hospitals and large groups.

Made f r o m 100 percent high-denier cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

Medelita will be exhibiting at the USA Business Information Office, set up by OTEXA, E10, Hall 16. To schedule a SKYPE pre-briefing, please email joe@medelita.com or call 1-877-987-7979.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, women’s lab coats and women’s scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed f r o m within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

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Medelita Announces Record Second Quarter Performance

Medelita®, maker of breakthrough medical apparel for female clinicians, today announced that its second quarter fiscal year 2009 revenues have increased 119 percent, over last quarter. Medelita has been in business just over one year and sells its innovative lab coats and medical scrubs direct to consumers online, through authorized resellers and wholesale. In addition, the company sells its lab coats and scrubs at national and regional medical conferences.

medelita

“The economy has not slowed the growth of Medelita, with our second quarter seeing a 119 percent increase in revenue from our online and medical conference sales,” said Joe Francisco, chief operating officer, Medelita. “We are experiencing a tremendous conversion rate through our ecommerce channel and what’s even more impressive is the rate of returning visitor conversion, which is up almost 73 percent.”

Returning visitor conversion rate is up 72.50 percent, from 7.82 percent to 13.49 percent. This significant increase reflects the strength of Medelita products in a marketplace that offers limited choices for quality lab coats and scrubs.

Satisfied customers are returning to purchase new styles and additional colors, steadily replacing their existing medical wardrobe with Medelita products. The company attributes the garments’ high value and performance to building a solid return clientele base and is receiving unsolicited testimonials about its products superiority, fast turnaround and courteous customer service.

Medelita’s innovative approach to medical apparel was born out of necessity when founder, Lara Manchik, emergency room PA turned entrepreneur, failed to find alternatives to the frumpy, unisex medical apparel made for the male figure and representative of a time when men dominated the field.

Made from 100 percent high-denier cotton, Medelita lab coats are designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coatswomen’s lab coats, women’s scrubs and medical scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

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Medelita Ushers in a New Era of Performance Lab Coats and Scrubs

Innovative medical apparel features performance fabrics, pockets for smartphones and other modern medical tools

Medelita®, maker of breakthrough medical apparel for female clinicians, has developed a line of high performance lab coats and medical scrubs featuring performance fabrics, modernized fit, and features that align with current medical trends, for a new generation of healthcare professionals.

“The medical profession has evolved in many ways, including the use of technology to assist in the day-to-day activities of clinicians, and the stark white traditional lab coats have undergone some modernization as well,” said Lara Manchik, founder, Medelita LLC. “Our lab coats use the same high performance fabrics athletes wear, and maintain a crisp, authoritative appearance without sacrificing fit, comfort or durability. Physicians, dentists, veterinarians, nurse practitioners and physician assistants wear their lab coats, on average, 2000 to 3000 hours a year, so it’s critical that the garments are purposeful and functional.”

Like their predecessors, today’s medical professionals demand garments that stand up to the rigors of working in healthcare; however in a field that has been traditionally resistant to change, younger generations of clinicians are increasingly using technology, such as smartphones, to assist in their jobs: Pharmacology programs allow doctors and PAs to check for drug contraindications, lab result and imaging interpretation as well as standard protocols for symptoms.

Like these modern medical advances, Medelita’s innovative approach to medical apparel was born out of necessity when founder, Manchik, emergency room PA turned entrepreneur, failed to find alternatives to the frumpy, unisex medical apparel made for the male figure and representative of a time when men dominated the field.

Made from 100 percent high denier cotton, Medelita lab coats are designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

The High IQ® Easycare Plus helps fabric resist wrinkling and retain a soft, smooth, clean appearance. Technologically innovative, durable and fashionable, Medelita sets a new standard in professional coats. Owners of Medelita lab coats and scrubs spend less time cleaning, reduce the use of environmental resources, and save money as they are not frequently replacing permanently stained coats.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats women’s lab coats, women’s scrubs and medical scrubs . Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

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Medelita’s breakthrough performance lab coat works overtime on the new medical TV show set

Medelita™, maker of breakthrough medical apparel for female clinicians, announced today that Dr. Lisa Masterson of the CBS television show, “The Doctors” wears a new, high performance lab coat designed by Medelita. Specializing in obstetrics and gynecology, Dr. Masterson is one of four distinguished physicians who discuss various health related topics and answer questions from viewers. The new television show, which debuted in September, 2008, is produced by Stage 29 Productions and distributed by CBS Television Distribution. Jay McGraw, Carla Pennington and Dr. Phil McGraw are executive producers.

“The Medelita lab coat was chosen for it’s aesthetic appeal as well as for its performance during long days on the set,” said Amanda Linton, “The Doctors” costumer. “A medical environment is where uniforms are really road-tested, but in television, it’s all about the style and that’s where the Medelita lab coat meets both criteria.”

In addition to her regular appearances on “The Doctors,” Masterson is on staff at Los Angeles’ Cedars-Sinai Medical Center and maintains a private practice in Santa Monica. The telegenic doctor can be seen regularly on the syndicated series along with three other physicians: Dr. Travis Stork, who was ABC’s “The Bachelor” in Paris; Plastic Surgeon Dr. Andrew Ordon; and Pediatrician Dr. Jim Sears, of the renowned Sears family of pediatricians.

The lab coat used on the set of “The Doctors” is designed by Medelita, a uniform company, founded by a practicing physician assistant, that specializes in high-end scrubs and lab coats for female clinicians — physicians, physician assistants, and nurse practitioners. Made of high tech fabrics that possess a breakthrough combination of properties, the Medelita lab coat is designed to repel fluids and retards wrinkles. Exposure to heat from an iron or dryer recharges the fabric’s stain fighting ability.

“We are flattered that our lab coat is worn by Dr. Masterson on the show,” said Medelita Founder Lara Manchik. “Masterson is the epitome of a high achieving female healthcare professional — exactly the person for whom I developed Medelita’s line of high performance lab coats and scrubs. As a doctor, she has experience and qualifications and, as a TV personality, she will be judged equally on presentation and credentials.”

The philosophy behind the development of Medelita was, and continues to be, a desire to create a uniform that aptly reflects the enormous strides that female clinicians have made in their profession, and the high standards to which they hold themselves. As an emergency room physician assistant, Manchik’s own experiences convinced her that the frumpy unisex garb of past failed to convey clinical competence and professionalism. She left healthcare and created Medelita as a departure from the boxy doctor’s lab coats – made for the male figure and representative of a time when men dominated all clinical fields of medicine.

Made from high-denier, 100-percent brushed cotton, high performance fabrics. Medelita lab coats are designed specifically for women with a focus on fit and function. The tailored lab coat has a feminine shape with a rounded collar, hidden inside pocket, traditional side slits, and French finish inside seams. The fluid-resistant Medelita lab coat is available in sizes 0 to 20, with optional custom embroidery.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

About The Doctors
From the creative team behind the long-running hit series “Dr. Phil,” “The Doctors,” does for health care what “Dr. Phil” has done for down-to-earth discussions of emotional and psychological issues. The series’ experts, ER physician (and former ABC “Bachelor” in Paris) Dr. Travis Stork, obstetrician and gynecologist Dr. Lisa Masterson, plastic surgeon and reconstructive surgery expert Dr. Andrew Ordon and pediatrician Dr. James Sears, focus on the compelling, real-life experiences of the show’s guests and then weigh in, disseminating valuable information about health, medical care and drugs in a compelling, informal, easy-to-understand and entertaining format. “The Doctors,” taped in front of a live audience in Hollywood, is produced by Stage 29 Productions and distributed by CBS Television Distribution. Jay McGraw, Carla Pennington and Dr. Phil McGraw are executive producers.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, women’s scrubs and nursing scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

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Maker of high-end performance medical apparel enlists retail partners

Medelita™, maker of breakthrough medical apparel for female clinicians, including womens scrubs and lab coats, announced today that it is assembling a national network of retail uniform shops that will be authorized to carry the Medelita product line. The company has quickly established itself as one of the pre-eminent brands in medical apparel by differentiating its garments in several ways. This innovation now extends to include a marketing program that is unusual within the retail uniform industry.

Prior to the introduction of the new retail program, Medelita was sold exclusively through its website (http://www.medelita.com) and at medical conferences. However, the garments are so well received by prospective customers at medical conferences, that it was apparent what needed to be done. Making the line available to customers in a retail environment is necessary; however, the executives at Medelita were concerned about maintaining the high-end image of their brand, which they have carefully cultivated.

To ensure that its reputation is maintained, Medelita has structured a retail program that offers select uniform retailers exclusive rights to sell the Medelita line of uniforms within a defined geographic area. In exchange for those territorial rights, the retailer is obligated to display Medelita in a designated area of their store. Retailers not only get exclusive rights to sell the Medelita line within their trade area, they also benefit from the unusual profitability of this high-end brand.

“When customers have an opportunity to experience the flattering fit of the Medelita scrubs and lab coats, the enthusiasm for the brand quickly translates into sales,” says Lara Manchik, founder and chief executive officer, Medelita. “Our garments designed not only to fit the female body, but to flatter it. At the same time, the apparel’s high performance fabrics are created to accommodate the endurance test which we call a day at work in health care.”

Historically, uniform retailers had concerns about manufacturers selling directly to the consumer, affecting channel sales, however, Medelita is committed to using its website to inform customers about its product line and support retail sales with fair trade pricing.Medelita does not and will not discount their uniforms on their website, with exceptions for discontinued styles or colors. As the only brand in the industry to do so, Medelita makes a commitment to work only with authorized retailers and not through catalog or online discounters.

The program is in the process rolling out in three markets: California, Texas and Ohio. For information on becoming a member of the Authorized Network of Medelita Retailers, please contact Joe Francisco at 877-987 7979.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, clinician scrubs and nursing scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

Via EPR Network
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