The advertisement – a 30 second television ad – was created in an effort to put the brand, as well as the Bridgewater Hospital, on the map, and to let the residents of Manchester know that they have a state-of-the-art hospital at their doorstep.
The advertisement features a series of women in their daily routines; shopping, swimming, and sitting down for drinks with friends. The theme is body confidence and feeling good about yourself, which is the message the company wants to promote with regards to The Cosmetic Clinic, and which fits with the motto of the clinic: Your body, your choice.
Bridgewater Hospital, where The Cosmetic Clinic is based, is a custom-built private medical hospital hailed for its advanced technologies, some of which are unique in the UK. The cosmetic surgery hospital ward consists of private cubicles to ensure privacy for patients, all centrally located around a nurses’ station. The hospital’s diagnostic suite is fully digitised for immediate transmission of information, and equipped with the latest diagnostic radiology equipment.
Each of the three operating theatres has been created to meet extremely high air quality specifications as to avoid airborne infections, and a closely observed recovery area has been created so that patients can be monitored as they wake up from their anaesthetic.
The Cosmetic Clinic offers a full range of procedures, from breast enlargement, reduction and uplift, to liposuction, tummy tucks, and rhinoplasty. Though the current advertisement targets women, The Cosmetic Clinic offers procedures for both men and women. All surgeons are on the Specialist Register of the General Medical Council, and FRCS (Plas) accredited, to ensure the highest quality of care.